The designer
behind the pixles
I’m driven by the challenge of aligning user needs with business objectives, all while ensuring the designs I create are both functional and impactful.

If you’re seeking a designer who brings both creativity and strategic insight to the table, I’d love to connect and discuss how I can help bring your ideas to life!
Throughout my career, I’ve worked on diverse projects where my primary focus was addressing business challenges through effective design solutions.

I believe that great design goes beyond visuals—it’s about solving problems, optimizing user experiences, and supporting business goals.
What have I been listening to
I’m all about variety when it comes to music. From the soulful sounds of Chris Stapleton, Black Pumas, and Maggie Rogers, to the smooth vibes of Tame Impala and The Teskey Brothers, I love mixing it up. I’m also a fan of classic tunes—Bach and Debussy, especially their beautiful cello pieces, are always a go-to when I want to unwind and let the music take me somewhere peaceful.
How I spend my weekends
I love spending my free time getting lost in creative pursuits. Whether it's hiking through nature's beauty, tuning into insightful podcasts, or sewing, there's something deeply fulfilling about immersing myself in these activities and letting my mind wander.
Hiking allows me to connect with the outdoors, clear my head, and find inspiration in the peaceful surroundings. Meanwhile, podcasts are a great way for me to stay curious, learn new things, and fuel my passion for design and business.
And when I’m not out exploring or learning, you’ll find me sewing—an activity that lets me unwind while bringing my ideas to life in a tactile, hands-on way.

Let’s create something great together

Have a project in mind or just want to chat about design?
Drop me a message - I’d love to hear from you.
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EU Doctor

EUDoctor is a healthcare app designed to connect patients and doctors through a simple, secure, and efficient digital experience.

EU Doctor

Q1 2025

UX / UI Design, Branding

Doctors and patients lacked a single, user-friendly platform for managing appointments, medical notes, and prescriptions. Existing solutions were fragmented, time-consuming, and increased administrative overhead, leading to inefficiencies and reduced patient satisfaction.

I chose a clean, modern, and approachable visual style with a strong emphasis on blue tones to convey trust, professionalism, and calmness - key qualities in healthcare products. Subtle vibrant accents were used to maintain clarity, accessibility, and engagement without overwhelming users.

The outcome is an intuitive, user-centered interface that streamlines appointment scheduling, automates note generation, enables secure access to prescriptions, and supports confidential communication between doctors and patients. The experience was refined through research, collaboration with medical professionals, and iterative testing.

Business impact10k+ app downloads
300+ new patients onboarded
21% conversion rate
10%+ increase in inquiries

©21 — 25

See other bold ideas brought to life.

Formula rimac

Formula Rimac

UX/UI DESIGN, BRANDING

UX/UI Design, branding

Salkku Whistleblower

Salkku Whistleblower

Product Design, Branding

product design, branding

Based in Croatia, the Sun capital

Salkku Whistleblower

Salkku supports people in high-risk workplace situations, where reporting colleagues requires trust and clarity. By simplifying a complex information architecture, we made it safer and easier to submit and track reports with confidence.

EU Doctor

Q2 2025

Product Design, Branding

I combined user research, internal interviews, and heuristic evaluation to identify friction across reporting, navigation, and analytics. Insights from users and sales teams informed a restructured information architecture, a simplified reporting flow, and a clearer feature hierarchy. I designed and validated interactive prototypes before implementation.

Key problems identified• Overwhelming UI and unclear navigation
• Technical language and poor localization
• Inconsistent UX patterns
• Complex reporting and analytics
• Performance and responsiveness issues
• Accessibility gaps and unclear anonymity guarantees

I created two core personas, a whistleblower and an investigator, representing users in highly regulated industries such as banking and insurance. Both value ethics and compliance but require clarity, trust, and anonymity to act confidently. Empathy maps revealed emotional barriers such as fear of retaliation, confusion, and lack of trust, directly shaping key UX decisions.

The visual language focuses on trust, clarity, and professionalism. A clean blue-based palette, accessible contrast, and consistent components create a cohesive experience. I built a reusable design system to support scalability and faster future development.

Business impact+27% increase in completed whistleblower reports
-35% fewer support tickets
+20% improvement in feature discovery
+18% increase in direct sales conversions,

Rimac Racing App

The Formula app supports judges in delivering fair and transparent driver evaluations. By simplifying a complex grading process, we made it easier to assess, track, and provide feedback with confidence, ensuring every driver receives the recognition they deserve.

FS Alpe Adria

Q2 2025

UX/UI Design, Branding

I combined user research, interviews with judges, and workflow analysis to identify friction across grading, navigation, and feedback. Insights from judges and drivers informed a restructured app architecture, simplified evaluation flows, and a clearer feature hierarchy. I designed and validated interactive prototypes for both Android and iOS before implementation.

I created three core personas: judge, group judge, and category judge, representing users responsible for fair assessments across individual drivers, teams, and specialized criteria. Empathy maps revealed emotional barriers such as fear of bias, uncertainty in scoring, and motivation to maintain fairness, directly shaping key UX decisions.

Key problems• Subjective grading criteria without guidance
• Limited feedback and recognition for judges and drivers
• Difficulties in tracking scores and progress

The visual language emphasizes fairness, clarity, and professionalism. A modern, brand-aligned palette, accessible contrast, and consistent components create a cohesive experience. I built a reusable design system to support scalability and future iterations.

Business outcome+30% faster grading process
+25% more consistent evaluations across judges
Scalable platform for future expansions

I’ve mentored 100+ designers at CareerFoundry with 95% of them successfully landing jobs in the industry.

I help brands and startups stand out by building immersive, high-impact digital experiences that convert and get remembered.

Experience

Principal Product Designer

Infobip

2020 — Present

Lead Product Designer

Designify

2021 — 2025

UX/UI Designer

Hexis

2018 — 2020

Design Mentor

Career Foundry

2021 — Present

eU doctor

EU Doctor

UX/UI Design, branding

UX/UI DESIGN, BRANDING

My work ©21 — 25

eU doctor

EU Doctor

UX/UI Design, branding

UX/UI DESIGN, BRANDING

eU doctor

EU Doctor

UX/UI Design, branding

UX/UI DESIGN, BRANDING

eU doctor

EU Doctor

UX/UI Design, branding

UX/UI DESIGN, BRANDING

eU doctor

EU Doctor

UX/UI Design, branding

UX/UI DESIGN, BRANDING

eU doctor

EU Doctor

UX/UI Design, branding

UX/UI DESIGN, BRANDING