Doctors and patients lacked a single, user-friendly platform for managing appointments, medical notes, and prescriptions. Existing solutions were fragmented, time-consuming, and increased administrative overhead, leading to inefficiencies and reduced patient satisfaction.

I chose a clean, modern, and approachable visual style with a strong emphasis on blue tones to convey trust, professionalism, and calmness - key qualities in healthcare products. Subtle vibrant accents were used to maintain clarity, accessibility, and engagement without overwhelming users.

The outcome is an intuitive, user-centered interface that streamlines appointment scheduling, automates note generation, enables secure access to prescriptions, and supports confidential communication between doctors and patients. The experience was refined through research, collaboration with medical professionals, and iterative testing.

Business impact10k+ app downloads
300+ new patients onboarded
21% conversion rate
10%+ increase in inquiries

I combined user research, internal interviews, and heuristic evaluation to identify friction across reporting, navigation, and analytics. Insights from users and sales teams informed a restructured information architecture, a simplified reporting flow, and a clearer feature hierarchy. I designed and validated interactive prototypes before implementation.

Key problems identified• Overwhelming UI and unclear navigation
• Technical language and poor localization
• Inconsistent UX patterns
• Complex reporting and analytics
• Performance and responsiveness issues
• Accessibility gaps and unclear anonymity guarantees

I created two core personas, a whistleblower and an investigator, representing users in highly regulated industries such as banking and insurance. Both value ethics and compliance but require clarity, trust, and anonymity to act confidently. Empathy maps revealed emotional barriers such as fear of retaliation, confusion, and lack of trust, directly shaping key UX decisions.

The visual language focuses on trust, clarity, and professionalism. A clean blue-based palette, accessible contrast, and consistent components create a cohesive experience. I built a reusable design system to support scalability and faster future development.

Business impact+27% increase in completed whistleblower reports
-35% fewer support tickets
+20% improvement in feature discovery
+18% increase in direct sales conversions,

I combined user research, interviews with judges, and workflow analysis to identify friction across grading, navigation, and feedback. Insights from judges and drivers informed a restructured app architecture, simplified evaluation flows, and a clearer feature hierarchy. I designed and validated interactive prototypes for both Android and iOS before implementation.

I created three core personas: judge, group judge, and category judge, representing users responsible for fair assessments across individual drivers, teams, and specialized criteria. Empathy maps revealed emotional barriers such as fear of bias, uncertainty in scoring, and motivation to maintain fairness, directly shaping key UX decisions.

Key problems• Subjective grading criteria without guidance
• Limited feedback and recognition for judges and drivers
• Difficulties in tracking scores and progress

The visual language emphasizes fairness, clarity, and professionalism. A modern, brand-aligned palette, accessible contrast, and consistent components create a cohesive experience. I built a reusable design system to support scalability and future iterations.

Business outcome+30% faster grading process
+25% more consistent evaluations across judges
Scalable platform for future expansions