👋 I’m Danijela, product designer with
‍7+ years of experience. I focus on creating experiences that not only look great but also help businesses grow by increasing conversions.

I’ve also mentored 80+ designers at CareerFoundry over the past 3 years, with 95% of them successfully landing jobs in the industry.
My projectsLinkedIn
Recent projects
Whistle-blower platform
The redesigned platform simplified the complex IA, making it easier to submit and track reports resulting in higher engagement, more reports submitted, fewer support tickets,
and increased sales.
27%+ submitted reports
-35% support tickets
18%+ sales conversions
Read more
Grading app for races
We built a grading app for formula races to simplify evaluations, reduce paper usage, and improve judge satisfaction, resulting in better business outcomes.
80% reduction in paper usage
50% faster evaluation process
30% increase in judge satisfaction
View project
EUDoctor
EUDoctor is an innovative platform designed to transform healthcare by allowing patients to book appointments, access doctor notes, and receive prescriptions seamlessly.4o mini
10k+ downloads
300+ patients serve
Available on Android and iOS
View project
Event management app
The event management app was redesigned based on user feedback to improve usability and integrate user-focused features.
70% better task completion
40% mew user engagement
50% reduction in bugs
View project
AI chatbot
We built Experiences, a generative AI-powered, no-code journey builder designed to boost conversions, enhance engagement, foster loyalty, and drive business growth.
50% reduction in bot creation
35% boost in engagement
45% increase in KPAs
View project
Dentist mobile app
We built a dental app that allows patients to book appointments, receive reminders, and gives doctors access to a calendar with patient profiles and appointment details.
10% reduction in missed appointments
40% boost in patient retention
15% more appointment bookings
View project
Epic Sum Up Jira plugin
This project involved a website redesign focused on highlighting the product’s value, driving more plugin downloads, increasing time spent on pages, and encouraging more user inquiries.
16%+ plugin downloads
35%+ in time spent on pages
40% rise in user inquiries
Visit website
Interior design webiste
Lofty Room’s outdated website wasn’t generating enough leads or sales. The redesign improved navigation, modernized the look, and highlighted products to boost engagement and conversions.
12% more furniture ordered
10% more contacts
25% increase in KPAs
Visit website
Foreign workers platform
A fast and secure platform that connects Croatian employers with verified foreign workers, ensuring compliance, efficiency, and trust in the hiring process.
30% reduction in time to hire
35% boost in engagement
45% increase in KPAs
Work in progress...

Let’s create something great together

Have a project in mind or just want to chat about design?
Drop me a message -I’d love to hear from you.
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Contact
danijeladrcelic93@gmail.com
+ 385955092665
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